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Ideas. Words. Connections. Results.

It's a simple process.

I develop creative ideas and write engaging words that will transform your B2B content marketing.

You make more connections and get the results to give your business a boost.

Great content is good for business. I'm here to help.

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Work samples

Social media campaigns, web pages, whitepapers, thought leadership and more

Integrated communications campaign

icnc is the biggest B2B event for the electric (EV) vehicle charging sector. More than 5,000 people attended the 2024 event, the biggest in its history. I produced the content for the integrated comms campaign, including: -sponsorship comms; -event landing site; -event website text; -media kit / press releases; -promotional emails; -LinkedIn posts (before, during, after event). Client: Hubject (Click on image to see full document)

Thought leadership: Business sustainability

The client wanted help to publish a book that would establish their thought leadership credentials in the area of business sustainability. The book widely distributed and won an award. My role: -writing original text; -editing contributor texts; -proofreading. Client: H&Z Management Consulting, Munich (Click on image to see full document)

Mobility and smart city technology

The changing role of urban mobility and technology for smart cities are integral to debates about how to make our towns and cities better places to live. This project aimed to promote the Swarco MyCity Urban Mobility Management platform. Work completed: Copy text for brochures, web pages, press releases, mini whitepapers. Client: Swarco MyCity Urban Mobility Management (Click on image to see website)

Integrated communications campaign

icnc is the biggest B2B event for the electric (EV) vehicle charging sector. More than 5,000 people attended the 2024 event, the biggest in its history. I produced the content for the integrated comms campaign, including: -sponsorship comms; -event landing site; -event website text; -media kit / press releases; -promotional emails; -LinkedIn posts (before, during, after event). Client: Hubject (Click on image to see full document)

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WORK SAMPLES

Video concepts, storyboards, scripts and interaction ideas

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SERVICES

How I can transform your content marketing

Copywriting

Long copy, social media posts, website texts, landing pages, banner ads.

corporate communications

Speeches, executive profiles, key message development, presentations, internal comms, press releases, feature articles.

visual storytelling

Concepts for video, storyboards, character creation, voiceover scripts.

Marketing communications

Whitepapers, brochures, advertising copy, newsletters, editing, proofreading, and anything you need in written form.

CLIENTS

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About me

I've worked in various forms of communications for more than 25 years (journalism, editing, public affairs, public relations, marketing communications, consulting, and freelance copywriting).

I've contributed to projects and campaigns ranging from animal welfare to aerospace, cybersecurity to tourism, educational technology to telecommunications, pet products to procurement, electric vehicles to smart cities, and supply chains to sustainability.

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ABOUT ME

What people say

Strategy communications, including TV chatshow format

“What I like most about working with Gary is his ability to break down problems and then come up with creative, sometimes unusual, but always effective solutions. Whether it’s writing a speech, advising on the content and style of a presentation, or transforming global strategy communications, his input is always appreciated.”

Professor Dr Peter Schaff, CEO, TÜV SÜD Management Service Division

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